Lunch & Learn "Digital Advertising: How to Target Anyone, Anywhere at Anytime"
Digital Advertising: How to Target Anyone, Anywhere at Anytime
Joe Mathes from Delta Digital Strategies will provide a sweeping presentation on the digital advertising tactics available to small and medium sized businesses.
This session will review traditional digital tactics such as search engine marketing, search engine optimization, targeted display and email. Joe will also dig into and discuss the latest, cutting-edge ?creepy-cool? tactics such as IP targeting, DID LookBack and Device ID Address Match.
Other topics will include targeted video, YouTube and OTT.
About the Speaker:
A self proclaimed media junkie, Joe Mathes is a lifetime veteran of the print industry. A Wisconsin newspaper publisher since 1987, Joe had his eye on the internet and digital advertising since the late 90's. His newspaper launched it's first website very early on in the game in 1997. In 2006 he created a consulting company called Delta Online that assisted fellow publishers make the leap into the digital realm. In 2011 Joe and his company launched cars920.com and USAreacars.com?a consortium of local automotive verticals that allowed print publications keep pace with the likes of Autotrader and Cars.com.
Most recently, in 2017 Joe created Delta Digital Strategies, a full stack, local digital advertising agency that partners with small and medium size businesses to get the best ROI out of the latest digital advertising tactics.Joe has become a valued speaker to groups like the New York Press Association (NYPA), American Free Community Papers (AFCP), Niche Media Association, and others.