KEYNOTE PRESENTATION: TALK TRIGGERS PRESENTED BY: JAY BAER
Turn Your Customers Into Volunteer Marketers
Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has and actual plan to generate it. In this fast-paced, dynamic, modern presentation, Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?
When you offer a differentiated, talkable customer experience, it compels conversation. And when customers, talk, they recruit new customers?for free.
GENERATIONAL DIFFERENCES: TRANSITIONING FROM A BABY BOOMER CEO TO A MILLENIAL CEO PRESENTED BY: DR. PAUL CARLSEN, LAKESHORE TECHNICAL COLLEGE
At Lakeshore Technical College, the Board of Trustees hired a millennial to take the reins of Lakeshore Technical College after the retirement of a successful, long-tenured baby boomer CEO. A change in leadership results in institutional shock, but the shock is unique when a new leader has an entirely different generational perspective. This presentation will outline different world views between baby boomers and millennials and how transitioning to different world views played out at Lakeshore Technical College.
DIVERSITY & INCLUSION: THE DYNAMIC TRANSFORMATION, BENEFITS & CHALLENGES PRESENTED BY: ERICKAJOY DANIELS,
AURORA HEALTH CARE
At Advocate Aurora Health, we believe Diversity & Inclusion is not just the right thing to do; it is a business imperative that can help you further your organization?s goals. As business leaders, by investing in your own journey to understanding diversity, you can equip yourself with the knowledge and strategic mindset for positioning your business for future success. Through this presentation, we will discuss our country?s evolving demographics and how you and your business can undergo the dynamic transformation necessary to reap the benefits of a well-executed Diversity & Inclusion strategy.
THE POWER OF YOU. BUILDING YOUR PERSONAL BRAND PRESENTED BY: DIANE ROUNDY, SCHENCK SC
Brands and our interactions with them are powerful. A delightful brand experience brings us back, clamoring for more, while a dismal encounter leaves us searching for something superior. It?s the secret of marketers everywhere.
Have you ever thought about your personal brand? What do people think of you when your name is mentioned? When you are considered for that next project, for an award, or a future promotion? If you wish to get a handle on evaluating and building your personal brand, then this is a presentation that you cannot afford to miss.
Define and build your personal brand?then watch your individual and professional growth flourish. What is your personal brand? How would you describe it? Does it stand out? And what does it say to those around you?
It?s time to get proactive so your brand doesn?t take on a life of its own.
Learn how you can cultivate and construct your personal brand to elevate yourself to the next level.
Determine where you are today, where you want to go, and create a blueprint to get there.
Gain new ideas for creating a personal brand of distinction.
Receive a personal strategy map tool to help you become the architect of your future.