CP Has a New Look

March 13, 2017
FOR IMMEDIATE RELEASE                                                                                                                                                                                           March 13, 2017
(Green Bay, WI) CP, a proven leader in developing progressive solutions for a variety of physical, sensory and communication conditions, is ready to show off its updated brand with the community.
“CP has been a part of the community’s history for more than 60 years,” said Kristen Paquet, Director of Marketing & Communications at CP. “As CP has grown and our services have expanded, it was time to refresh our brand with a look that better told our story.”
Some of the growth CP has experienced has included developing new programming for a more diverse audience, widening the scope of its expertise and expanding to locations in the Fox Cities and the Lakeshore for adult services. All lead by a talented and experienced staff.
“We were looking for something fresh, vibrant and strong,” Paquet said. “But it also needed to reflect our roots in the community and our commitment to helping anyone that could benefit from our services. I think our new logo captures that perfectly.” 
Another reason for the updated brand was the common misconception that the organization only serves those with cerebral palsy. “Although that is how we began, CP has now grown into a community resource,” said Paquet. “We’ve become a destination for families all over Northeast Wisconsin seeking services for a variety of physical, communication and sensory conditions.”
In addition to CP’s highly regarded adult day services program, the non-profit also has an extensive Therapy Services department that serves infants to adults who are in need of physical, occupational and speech therapy, and is home to the most comprehensive assistive communication technology program in Northeast Wisconsin. CP also has a state of the art aquatics center that boasts two warm water pools that are open to the public for daily exercise, injury/surgery rehab, fitness classes and family swim time, as well as an early education and care program.
Paquet says CP has grown strong enough to stand on its own two letters. “CP has evolved from standing for cerebral palsy to being defined by what each client needs us to be for them,” Paquet said. “For some, it’s seeing continue progress, for others, it’s about building a customized plan that can used at home. CP is what a family needs us to be.
The logo is accompanied by a new tagline: “Innovation – Compassion – Purpose.”
The updated brand comes on the heels of another exciting change for CP; a 21,000 square foot renovation and expansion project that is set to break ground this spring. The project will allow for CP to take on more clients and expand its programming. 
CP is a proven leader in developing progressive solutions for a variety of physical, sensory and communication conditions. Every year, our professional staff works with more than 2,000 people of all ages and abilities to develop and help reach their personal development goals. And we've been doing it for more than 60 years, right here in Northeast Wisconsin. 
Services provided include Adult Day Services, Therapy Services, an Aquatic Center and CP Early Education & Care. For more information about CP visit www.wearecp.org or call (920) 337-1122.
Kristen Paquet, Director of Marketing & Communications
(920) 337-1122 ext. 1257