A recent event demonstrates the critical importance of including a Call To Action (CTA) in marketing

MANITOWOC, Wisconsin — A recent event demonstrates the critical importance of including a Call To Action (CTA) in marketing materials.  A local business planned a community event and created its own flyers and social media ads to save costs. While the materials looked appealing, they lacked a clear CTA asking attendees to register or confirm. With no way to measure interest or turnout, the event had to be postponed.  After facing these challenges, the business turned to